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How to Optimize your website for Search Engines
Article by Andrew Chang

So you have a web site and you need to optimize it for the search engines.  Well you have come to the right place.  There are do's and don'ts to everything and SEO is one of them.  So what do we start with?  Let's start with the Don'ts.

Everything on this list could get you BLACKLISTED from the search engines.

Don't use text that is the same color as the background. There is no reason for this and search engine spiders know this. They will penalize you or even blacklist your site if this is detected.

Don't use lists of keywords (keyword, keyword, keyword) in your site anywhere other then the Keyword tag. Search engine spiders will view this as spam and list your site poorly or even ban it.

Don't use multiple instances of the same tags such as 2 keyword tags. Again this is considered spamming the Search engines and your site will be penalized. Don't submit the same page to search engines more than once in a 48 hour period.

Don't Make duplicate copies of the same page and submit them.

Don't do anything to try and trick the search engines. Trust me you are not the first to think of it, and it is not worth getting blacklisted.

Now that we have gotten those out of the way lets get you listed better.

SEO (Search Engine Optimization) is a combination of things. There is no one magical way to get listed higher if someone says they can guarantee a top listing they are lying. The search engines keep changing what they look for so what will get you listed at the top today will get you listed at the bottom tomorrow. I guarantee that if you follow these steps you will get a higher ranking how high is up to your site.


First step and I would say most important. - Optimize your title tag -

<title> your Title </title> This tag should be located between the <head> and </head>tags. This tag holds the title of the page. It is seen at the top of most browsers to let the user know where they are. This tag should contain information about your page. Also it should contain your most important keywords. Don't just throw them in there use them in a sentence. (Example: If you have a site selling tennis shoes named Tennis Footwear. Your keywords are tennis shoes, and tennis footwear. Your title tag should look like this <title>Tennis Footwear - We stock all styles of tennis shoes. Make us your tennis shoe supplier.) Your tag should be between 50 and 75 characters long. You may also want to make this tag catchy so people will click on it when it comes up in the search engines.

Step Two - Optimize your description and keyword tags -

The keyword and description Meta tags are not as important as they used to be but, are still necessary in completely optimizing a web site. These tags should look like this

<META NAME="description" content="Your pages description">
<META NAME="keywords" content="Keyword1, keyword2, etc">

and should appear between the head tags. You may use up to 255 characters in the description tag including spaces and no more than 1020 characters in the keyword tag. 

First the description tag. Make sure to describe your web site properly since this will be used in most search engine listings. Use you most important keywords in the description. Again do not list them use them in a sentence.

Next the keyword tag. You should only use those keyword phrases that you also used in the copy of your page, title tag, meta description, and other tags. Any keywords phrases that you use that do not appear in your other tags or page copy are likely to not have enough prominence to help your listings for that phrase. If you know a common misspelling use it (Example: your keyword is announcement you may also want to use anouncement). Do not use the same keywords over and over again. (ex. Car rentals, Car rental service, car rental) it is ok to use the keyword phrases but be careful not to go overboard. We recommend not using the same words more than 7 times in a tag.

Step Three - Page Copy -

Page copy is the actual text that appears on your page such as what you are reading right now. The rules are as follows. 

Use your most important keyword at least 6 times on the page. Use it in at least 2 text based hyperlinks (ex. Keyword). Place at least 200 words on the page search engine spiders love text. Make sure to keep your text should remain logical & readable. Don't forget no spamming, no text the same color as the background, and no keyword listing. DO NOT SKIP THIS SECTION THIS IS ONE OF THE MOST IMPORTANT STEPS. 

Step Four - Image Alt Attribute -

This is one of the tags that are never optimized correctly. You ever enter a web page and the image does not appear but instead you get an empty box with a little x in it. This tag will place text in that empty box. Did you know that any images on your page can help your listings too? Each image on your page can include a keyword phrase or two that relates to the image. This text will also show up & help those that may have their images turned off when visiting your site. This does not work for all engines, but it certainly does not hurt so we recommend you give it a try where you can. How to add this tag:

<IMG SRC="Logo.gif" width="60" height="30" alt="your text">

This conclude our lesson remember your rankings will not go up over night it may take up to 90 days for some search engines to spider your site so be patient. We will optimize your site for you professionally starting at $50.00 Email us at for details.

If you find this information useful please link to it. Good luck from Scorpion Systems